Based on Custora Pulse data, online shopping on Thanksgiving was strong, with sales online increasing 15% compared to Thanksgiving 2012.
At yesterday’s WWD Digital Forum event in NYC, the term “omnichannel” was on every marketer’s mind. This post looks at “omnichannel” is, why it’s important, and what leading e-commerce marketers had to say about it at the WWD Event.
There has been a lot of buzz recently about how Target was able to predict which of their customers are pregnant. Here is how we would approach the problem.