By now, the mantra of “right message, right customer, right time” has become the rallying cry of customer-centric brands. But it’s difficult for marketers to achieve this vision at scale – in part because the ad tech world, with its anonymous cookie pools and third-party data, has been a world apart from the one-to-one communication of direct marketing channels like email and direct mail.
At Custora’s CARMA (Customer Analytics for Retail Marketers) conference last year, I shared my thoughts on the so-called retail apocalypse by comparing it to HBO’s Game of Thrones—not only because I like Game of Thrones, but also because it’s apt.
I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016.
If you haven’t yet had the time to read our latest book on leveraging customer analytics to build a scalable churn prevention system, here are the top takeaways.