Co-Founder of Custora
Senior Expert of Retail Insights and Analytics
McKinsey & Company
VP of Marketing
New York, New York – September 28, 2017 – Custora (www.custora.com), an industry leading advanced customer segmentation platform for retail, today announced that Tom Ebling has joined Custora’s Board of Directors.
You may be familiar with the terms first and third party data. But you might just smile and nod when somebody starts going on about second party data. Or you may wonder which type of data can deliver the greatest ROI. Then this blog post is for you! In this post, I will break down the three types of data, explain what they mean, and help you understand the value to be gained by each data type.
The marketing technology landscape is like the universe, vast and large. By last count, Scott Brinker of chiefmartec.com counted over 5000 marketing technology vendors. And these solutions—driven by the diverse needs of marketers and the imagination of innovative entrepreneurs—don’t always fit into nice, neat categories.
Lessons from the real world: Five best practices for driving sustainable growth from personalization
Fast growing retailers Calendars.com and Dermstore have experienced a 10x lift in ROAS and 2% increase in overall sales with Custora.