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What Marketers Need to Know About 1st, 2nd, and 3rd Party Data

You may be familiar with the terms first and third party data. But you might just smile and nod when somebody starts going on about second party data. Or you may wonder which type of data can deliver the greatest ROI. Then this blog post is for you! In this post, I will break down the three types of data, explain what they mean, and help you understand the value to be gained by each data type.


Making Sense of the MarTech Universe

The marketing technology landscape is like the universe, vast and large. By last count, Scott Brinker of counted over 5000 marketing technology vendors. And these solutions—driven by the diverse needs of marketers and the imagination of innovative entrepreneurs—don’t always fit into nice, neat categories.

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