Every quarter, we release a report recapping the state of US e-commerce based on data from over 500 million anonymized shoppers and $100B in e-commerce revenue from over 200 online retailers.
Wrapping paper. Hot chocolate. Turkey legs. Holidata.
The just-released Custora E-Commerce Pulse 2015 Holidata Recap Report examines the holiday season’s most notable trends: Top grossing days (beyond Cyber Monday and Black Friday), the growth of mobile e-commerce (and Apple’s role), the marketing channels driving online transactions, and more.
The flurry of wrapping paper has finally settled, and the annual holiday shopping season is now behind us.
The 2015 holiday shopping season (Nov. 1 – Dec. 31) was a strong one for US e-commerce retailers with revenue up 12.1% over the same period in 2014.
Pour one out for the summer.
Along with the end of Q3 comes many things: fall sweaters, crisp air, and the infamous pumpkin spice latte.
It also means that the Custora elves are hard at work preparing our annual Custora E-Commerce Holiday Pulse, an online dashboard providing key US e-commerce statistics and benchmarking data. Throughout the holidays, and with spotlights on major shopping days like Black Friday and Cyber Monday, we’ll update the Holiday Pulse with new stats and insights on this year’s trends.
US e-commerce delivered solid performance in Q2 2015, in sharp contrast to much struggle in the brick & mortar retail world. E-Commerce transactions were up a cool 10% over Q2 2014, and e-commerce revenue was up 9.4% year over year.
One of the things I like the most about my job at Custora is building our research platform, The Custora E-Commerce Pulse. I get to work with dozens of e-commerce retailers, geek out over their data, and interview the best & brightest minds in e-commerce and digital marketing (by the way, if this sounds like your idea of fun, we’re hiring).