How the proposed changes to Facebook’s ad targeting might affect your marketing

Thriving as a Legacy Retailer in a Digital Age: Three Takeaways from a Shoptalk talk

Five Questions Marketing Leaders Should Ask their Current (or Future) CRM Provider

The Bifurcation of Retail: How Retailers Are Competing on Price or Differentiating To Win

Tips to Optimize Your Shoptalk Agenda

Meet the Marketer: Henry Ferris

Custora Announces Partnership with LiveRamp to Bring CRM Personalization to Ad Tech

By now, the mantra of “right message, right customer, right time” has become the rallying cry of customer-centric brands. But it’s difficult for marketers to achieve this vision at scale – in part because the ad tech world, with its anonymous cookie pools and third-party data, has been a world apart from the one-to-one communication of direct marketing channels like email and direct mail.

Meet the Marketer: Phil Irvine from the Bouqs

How to Empower the CMO (and the rest of the marketing team)