According to Forrester, 57% of retailers view improving customer acquisition as an important use case for customer analytics. The reason is simple: advertising is expensive and consumers have more choice and less loyalty than ever. Most retailers don't fully understand their highest value customers, or how to find more of them.
Calculate the lifetime value of every customer using best-in-class models based on academic research that’s been expanded upon by over 100 retail implementations.
Generate segments without complex SQL or data transformations. Rapidly design experiments with valid target and control groups. Connect with any marketing channel (e.g. email, website, etc.).
Track important customer metrics like lifetime value by cohort. Understand which channels drive the highest customer lifetime value. See who sticks around and who churns.