CUSTORA SOLUTIONS

DATA-DRIVEN MERCHANDISING

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THE CHALLENGE

Customer preferences are changing faster than ever and it's difficult to keep up.

Customer preferences are changing faster than ever. Shopify storefronts are popping up in every possible niche, and the latest trends are only an Instagram-share away. Building and tailoring products to your highest value customers couldn’t be more important. But most retailers still operate on risky "gut feel" when it comes to product design and development.

OUR SOLUTION

Custora brings the science so you can bring the art.

Custora pulls your customer data together so you can focus on asking the right questions while we focus on providing the most accurate, up-to-date answers.

Data-driven personas, no Ph.D. required

Out-of-the-box, build product affinity clusters that would take a team of consultants or data scientists weeks, if not months, to build.

Understand your highest value customers

Calculate predictive customer lifetime value for every customer and understand what makes them different from the rest of your customer base.

Create data-driven decisions across your organization.

Share data and product recommendations with front-line reps to ensure your merchandising strategy is put into action.

"With Custora, we have increased our knowledge of who our customers are, what they need and want from us, what touchpoints with ou brand inspire them, and most importantly, which customers are the most valuable customers."

Carlos Alberini
CEO
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Data-driven Merchandising

 

Let's talk about data-driven merchandising

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