As such, the average retailer loses almost 40% of revenue every year to “one and done” buyers. Which shouldn't be surprising. Consumers have lots of choices and the nearest competitor is just a click away. To fight this trend, most brands fall back to less effective “batch and blast” campaigns or generic welcome emails that just don’t work.
Calculate every customer’s affinities to purchase products in your portfolio. Group customers into personas to make messaging and product suggestions more relevant.
Quickly identify one-time buyers within your customer base without complex SQL. Personalize offers across every channel: during a welcome email series, on your website, or in stores.
At a glance, see one-time buyer rates and track cohort performance.