For the last 10 years, most retailers have made heavy use of promotions to acquire and retain customers. While a well-timed promotion can certainly drive purchase, frequent promotional activities can train customers to always expect heavy discounts. As a result, many consumers now expect promotions, which can make it difficult to drive sustainable average order value.
Custora helps you align promotions with each individual customer’s preferences.
Custora helps you better understand each customer’s propensity to buy with a discount so you can better align promotional activity with where it can create impact.
Calculate each customer's affinity for discounting
Estimate every customers’ affinity for purchase based on a suite of models designed specifically for your individual brand.
Tailor offers based on individual product preferences
Quickly generate segments based on willingness to pay and target offers based on individual product affinities.
Keep everything in sync across channels
Connect to all of your execution channels and make sure your data is consistent and accurate.
"With Custora, we have increased our knowledge of who our customers are, what they need and want from us, what touchpoints with our brand inspire them, and most importantly, which customers are the most valuable customers."