4 eTail East Sessions to Attend if You’re into Big Data, Analytics, and Digital Marketing


Team Custora is looking forward to heading out to Philadelphia next week for eTail East – one of our favorite e-commerce and omnichannel retail conferences (and not just because it’s so close to home and we get to eat real cheesesteaks).

Here are the conference sessions we’re most excited about, on the intersection of e-commerce marketing, technology, big data, and analytics.
(If you’d like to discuss any of these topics with us, and see how leading retailers like Guess?, Ann Taylor LOFT, Etsy, Bonobos, Reebok, and One Kings Lane use Custora’s analytics platform to improve their marketing programs, drop us a line and we’ll set up some time.)


The best eTail East sessions to learn about data, analytics and e-commerce marketing

1) Big Data Can Equal Big Headache

The speaker: TJ Gentle, President and CEO – Smart Furniture

Why we’re excited about it: Utilizing big data to drive double-digit conversion improvement? Leveraging customer segmentation to personalize marketing communication? Real-world examples from a retailer’s CEO on using customer data to improve marketing? Yes please!


2) Developing Optimal Long And Short-Term Strategies To Allocate Your Marketing Programs And Budget

The speakers:

Dan Jee, Director of Acquisition Strategy, Marketing – Gilt
Roy Steeves, CMO – Pool Supply World
Hafez Adel, Director of Inbound Marketing – Combatant Gentlemen
Neil McKenna, Director of Interactive Marketing – 1800Flowers

Why we’re excited about it: Custora is a big proponent of using data to allocate and optimize marketing spend (see our guide for optimizing Google AdWords spend using customer lifetime value), so we can’t wait to see what marketers from leading retailers such as Gilt and 1800Flowers are going to share about their own budgeting strategies.


3) Integrating An Omni-Channel Mindset Throughout Your Organization

The speakers: 

Vishaal Melwani, CEO, Creative Director, Co-Founder – Combatant Gentlemen
Kathleen Chambard, Director of Digital Marketing – Scholastic
Brian Witherow, Director of Customer Loyalty – Lovesac
Dave Galgon, Director eCommerce Operations – Urban Outfitters
Jake Weatherly, CEO and Co-Founder – SheerID

Why we’re excited about it: Working with retailers like Reebok, Guess?, and Ann Taylor LOFT, Custora is witness to the unique opportunities – and challenges –  these omnichannel retailers face. Hearing about these topics from a diverse set of companies – from Scholastic through Lovesac to Urban Outfitters – is bound to be insightful for any retailer.


4) Track A: Data, Analytics & The Customer Journey

The speakers: Lots of them!

Why we’re excited about it: This is actually an entire track dedicated to the confluence of analytics and retail marketing. In addition to the track’s sessions, there are a lot of opportunities to meet and network with like-minded marketers exploring big data, analytics, and data-driven retail marketing. Can’t wait to meet y’all.


A bit more about Custora

Custora is a customer-centric marketing platform that uses predictive analytics to let retailers get a better understanding of their customers, and figure out better ways to find more of the most valuable ones. Marketing teams use our platform to reduce customer churn, implement automated Lifecycle Marketing programs, and optimize customer acquisition with Customer Lifetime Value analysis. Based in NYC, Custora is proud to work with some of the world’s leading retailers, including Guess?, Ann Taylor LOFT, Etsy, Bonobos, Reebok, and

Meet Custora at eTail East

Fill out the form below and we’ll get in touch to find a time to meet.


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