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As part of our Webinarch Madness series, we hosted a webinar with Professor Eric Schwartz of University of Michigan’s Ross School of Business.
His research focus is on predicting customer behavior, understanding its drivers, and examining how companies can actively manage their customer relationships with marketing.
In the webinar, Professor Schwartz shares how the latest research from academia is affecting customer lifetime value and multivariate testing in the retail context. This is a must-watch for those interested in the future of customer marketing.
Fill out the form below to get the recording.
The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]