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We just released our newest Cutora U course, which discusses Cohort Analysis: One of the most powerful tools for marketers to assess long-term trends in customer retention.

This course will give you the background you need to understand the benefits and uses of Cohort Analysis, and start you down the path towards leveraging it for the benefit of your company. If this has piqued your interest, you can see the new course here.

At the end of the Cohort Analysis course, you’ll be able to answer the following questions:

1) What is Cohort Analysis?

2) What are the benefits of Cohort Analysis compared to snapshots of the customer base?

3) How does one perform a Cohort Analysis?

4) What are some useful applications of Cohort Analysis in e-commerce marketing?

You can get started with this new Custora U course here. We also included a quick guide for jump-starting your cohort analysis, and a simple workbook that simulates a new cohort’s future value.