Announcing a New Custora U Course: Customer Lifecycle Marketing


u_lifecycle_coverWe’re excited to share a new course, available now on Custora U: Lifecycle Marketing. If you’re curious to understand this simple yet powerful marketing concept, and to get a sense of what the industry buzz is all about, check out the course here.

The course explains the benefits of lifecycle marketing in e-commerce, and includes a practical framework for designing a lifecycle email marketing program.

At the end of this course, you should be able to answer the following questions:

1) What is e-commerce Customer Lifecycle Marketing?

2) What are the benefits of using Lifecycle Marketing compared to campaign-based or calendar-based marketing?

3) What are the strategic considerations when designing a lifecycle marketing program?

4) What are the different lifecycle stages and which types of marketing email are most effective at each stage?

You can take a look at this new Custora U course here.

(and… if you’re too busy for the full version, this handy lifecycle marketing guide is a good summary.)


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