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We’re excited to share a new course, available now on Custora U: Lifecycle Marketing. If you’re curious to understand this simple yet powerful marketing concept, and to get a sense of what the industry buzz is all about, check out the course here.
The course explains the benefits of lifecycle marketing in e-commerce, and includes a practical framework for designing a lifecycle email marketing program.
At the end of this course, you should be able to answer the following questions:
1) What is e-commerce Customer Lifecycle Marketing?
2) What are the benefits of using Lifecycle Marketing compared to campaign-based or calendar-based marketing?
3) What are the strategic considerations when designing a lifecycle marketing program?
4) What are the different lifecycle stages and which types of marketing email are most effective at each stage?
You can take a look at this new Custora U course here.
(and… if you’re too busy for the full version, this handy lifecycle marketing guide is a good summary.)
The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]