We’re excited to share a new course, available now on Custora U: Lifecycle Marketing. If you’re curious to understand this simple yet powerful marketing concept, and to get a sense of what the industry buzz is all about, check out the course here.
The course explains the benefits of lifecycle marketing in e-commerce, and includes a practical framework for designing a lifecycle email marketing program.
At the end of this course, you should be able to answer the following questions:
1) What is e-commerce Customer Lifecycle Marketing?
2) What are the benefits of using Lifecycle Marketing compared to campaign-based or calendar-based marketing?
3) What are the strategic considerations when designing a lifecycle marketing program?
4) What are the different lifecycle stages and which types of marketing email are most effective at each stage?
You can take a look at this new Custora U course here.
(and… if you’re too busy for the full version, this handy lifecycle marketing guide is a good summary.)