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Custora and Fab, calculating the lifetime value of iPad customers

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Jason Goldberg from Fab.com just wrote up a nice piece covering some customer lifetime value analysis we ran with the Fab team zooming in on iPad customers.

As Jason notes, the expected two-year revenue from iPad customers is over twice that of the average customer!

iPad customers also “convert” from members into paying customers much faster than the average customer.

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2018 Marketing ‘Prerequisites for Success’

The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]