eTail West 2016 – Trends and tips to optimize your agenda


Team Custora is headed to balmy Palm Springs this month to attend eTail West, an e-commerce conference where leading retailers will gather to discuss the latest industry trends.

With an agenda that spans three days with over 40 sessions each day, eTail West is sure to be a whirlwind packed with actionable insights and best practices. We’ve perused the schedule, noted the biggest trends, and created a list of sessions not to be missed.

Omnichannel retailing

One word dotted throughout the schedule is omnichannel. Both traditional brick-and-mortar retailers and pure play online retailers are focusing on being everywhere their customers are, and seamlessly integrating every channel. Here are a few sessions we’re excited about:

1) Keynote Panel Discussion: Migrating To An Omnichannel Philosophy: Assessing Technology, Resources And Strategies

D. Kate Forbes – VP, eCommerce Digital Experience & Operations – Belk
Anoop Kulshreshtha – VP, Web Technology – Barneys New York
Kathy Hecht – VP Marketing and Business Development – Silver Star Brands

2) Cross-Channel Panel Discussion: Here’s How To Create Your Cross-Channel Retail Future

Angela Caltagirone – VP eMarketing and Email Marketing – Williams-Sonoma
Karthik Vish – Director, Acquisition Marketing –

3) Bringing Digital And In-Store Together Holistically

Anthony McLoughlin – VP Digital Marketing – The Men’s Wearhouse
Emery Skolfield – VP Omnichannel Strategy – Samsung
Bruce Starnes – VP/Merchandise Manager –




Content, whether brand or user generated, is another hot topic this year. Retailers have turned to engaging their customers with content to drive traffic and increase conversions. These sessions will offer expert advice on how to use data to create meaningful content and meet customer needs:

1) Content Panel Discussion: Making The eCommerce Experience A Content Experience To Drive Traffic And Conversions

Nick Fairbairn – Sr. Director Acquisition Marketing – Dollar Shave Club
Jean-Marx Mantilla – VP of Digital Marketing – Apmex
Kevin Winneroski – Global Business Development & Key Alliance Management Director – Hewlett Packard
Brian Rigney – CEO – Zmags

2) Content Panel Debate: Getting Products Into The Cart vs. Content – Where Is The Happy Medium?

Darin Hardy – Director Acquisition Marketing – Nastygal
Amanda Kendrick Director of eCommerce – Pep Boys
John Deming – Senior Digital Marketing Manager – Seventh Generation
Tracy Hermans – Digital Marketing Manager – Wet Seal


Mobile and social

With half of total internet time now spent on mobile devices, and nearly a third of online purchases made on mobile devices this holiday season, it has become increasingly important for retailers to provide a user-friendly mobile experience. Social media still accounts for only 1% of ecommerce orders, but is a crucial component in reaching customers and brand building. Don’t miss the following sessions:

1) Keynote Interactive Tutorial: Unlocking Instagram — Connecting In A Mobile-First World

Speaker: Mike Hondorp – Brand Development Lead – Instagram

2) Mobile Panel Discussion: Building Mobile Solutions That Meet Consumer Expectations

Meera Bhatia – VP Product -Stella & Dot
Arash Hadipanah – Senior Mobile Product Manager – RUE LA LA
Jennifer Wong – Head of Mobile Apps – The Honest Company
Sheryl McKenzie – VP Products and Capabilities – Alliance Data

3) Keynote Mobile Innovation Panel Discussion: Optimizing The Overall Customer Experience For The Mobile Customer Through Innovation

Amit Shah – SVP Online Marketing, Mobile, Social -1800Flowers
David Katz – SVP Product Management Fanatics
Andrea Grant – Director Digital Marketing – Cabela’s
Amber Otero – VP Interactive, User Experience – QVC
Tomer Molovinksy – Sr. Product Marketing Manager, Payments, Opentable


Custora at eTail West
Don’t forget to stop by the Custora Booth to chat with us and enter our raffle for a chance to win a trip to New York City. You can also schedule a meeting with us to learn more about Custora’s predictive marketing platform by emailing See you there.


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