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As part 4 of 5 in our series of Webinarch Madness, we chatted with Bronto about strategies for driving online revenue across the customer lifecycle—from acquisition to cultivation to retention. Some of the tactics discussed included lookalike targeting, welcome series segmentation, VIP campaigns, and churn prevention.
Bronto and Custora shared case studies on how their customers are using these tactics to drive growth.
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The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]