Our Custora U course on Lifecycle Marketing is now available as an ebook – download it at the end of this post. The book explains what lifecycle marketing is and its benefits in e-commerce marketing. It also includes a practical framework for designing a lifecycle email marketing program.

After reading the ebook (or taking the course), you will be able to answer the following questions:

1) What is E-commerce Customer Lifecycle Marketing?

2) What are the benefits of using Lifecycle Marketing compared to campaign-based or calendar-based marketing?

3) What are the strategic considerations when designing a lifecycle marketing program?

4) What are the different lifecycle stages and which types of marketing email are most effective at each stage?

Enter your email below to download the ebook as a PDF.

About Custora and How We Can Help

Custora is a customer-centric marketing platform that helps e-commerce retail marketing teams acquire, retain, and segment their customers. Retailers are using Custora this holiday season to improve their customer acquisition and retention efforts by finding out which marketing channels bring in valuable customers, making changes to acquisition budget and programs, optimizing promotion performance and segmenting their customer base to provide a personalized holiday shopping experience across all channels.

Custora works with leading e-commerce innovators and established retailers such as LivingSocial, Etsy, Fab, and Bonobos. If you’re interested in learning more about Custora, you can request a demo here.