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Online traffic was especially strong during the last-minute rush, with 23% growth in visitors to online stores vs 2012. (tweet this stat)
One in three purchases was made on a mobile device (phone or tablet) during the last-minute shopping rush. (tweet this stat)
Check out the Pulse for more holiday e-commerce stats, trends, and real-time industry benchmarking.
And, Happy Holidays!
From the team at Custora, happy holidays and a happy new year!
If you’re looking for reading suggestions for the holidays, may we suggest the new marketing courses on Custora U: E-commerce Lifecycle Marketing andPredictive Analytics, also available as ebooks.
The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]