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Leading e-commerce retailers are growing 2.5 times faster than average online stores. Email is a big contributor to that stratospheric growth, driving close to a fifth of online orders throughout the year (substantially more on the biggest US online shopping days of the year — Black Friday & Cyber Monday, full report here).
Watch the webinar replay (and download the slides) below for a rundown of how retailers like Backcountry.com, Crocs, Everlane, Sole Society, and J.Crew get the most from their email marketing.
You’ll see customer lifecycle marketing and segmentation strategies in action (basic & advanced) accompanied by specific email examples.
• See how customer lifecycle strategies & emails vary between retailers
• Learn how predictive product affinity and conversion improve email segmentation
• Hear what’s working for Custora customers, presented by Jordan Elkind, Head of Customer Insights
• Catch six Don’ts and Do’s of Lifecycle email marketing to improve your own email programs
The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]