What is Cohort Analysis?
Cohort Analysis enables you to easily compare how different groups, or cohorts, of customers behave over time. This gives you quick and clear insight into customer retention trends and the health of your business. See how your latest customers compare to those from several years ago, or compare users who joined over the holiday season with another group that joined in the summer and see if those holiday shoppers really stuck around.
What are some use cases for Cohort Analysis?
- Examine where cashflow is coming from and understand the health of your business
- Easily see how much monthly or quarterly revenue is driven from newer and older cohorts
- Study customer retention patterns to see if they are getting better or worse
- Compare cohorts of users from different segments