Test any campaign with any customer segment
The one-time campaign tool is a marketing laboratory where you can measure the impact of any online or offline marketing campaign on any customer segment. The tool helps answer questions such as:
- Should I send flowers to my high-value, “at risk” customers?
- How much do our direct mailers increase sales?
- Should I send a promotion with my holiday catalog?
- What is the impact of sending my VIP customers an “early access” email to some of our latest inventory?
- Do certain customer segments respond better to funny emails?
You no longer need to ask IT to produce customer segmentation lists. Pick customer segments based on products that customers have purchased, lifecycle segmentation, customer value, demographics, and more.
Once your customer segment is defined and your marketing ideas are ready, Custora helps you set up and launch a well-constructed experiment so you can measure the impact of your ideas.
You can launch your campaign via your existing email provider or will create a user extract that you can use to power offline marketing campaigns.
Finally, Custora takes care of all the A/B testing so you can truly learn if your marketing ideas are successfully resonating with your customers.
You think of ideas – Custora handles the rest.