Every customer is unique. If you run a fashion website, some customers might buy fancy dresses and boots while others are interested in everyday jeans. Custora’s persona analysis looks at the collections of items that different types of shoppers buy over their whole lifetime.
First, Custora identifies what the personas are.
Then, Custora identifies the most likely persona for each and every customer.
Now more than ever, retailers have to understands their customers’ preferences. Persona Analysis looks at the collection of items that different types of shoppers buy over their entire lifetimes in order to assign each customer to an accurate and meaningful customer persona. These personas allow your marketing team to target customers with effective, relevant content.