As digital touchpoints continue to grow, the customer path to purchase grows alongside it. It’s imperative that businesses continue to expand their presence on these various touchpoints. Equally important is a business’s ability to map out its most valuable customers and construct advertising strategies to reach the right people, at the right time.
Some Topics We’ll Discuss:
- The path to purchase of the digital age
- Why audience tools are becoming a necessity
- Google’s push towards a CLV approach to advertising
- 4 comprehensive strategies to maximize your digital campaigns