Webinar

4 Strategies to Optimize Your Digital Touchpoints Using Customer Data

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As digital touchpoints continue to grow, the customer path to purchase grows alongside it. It’s imperative that businesses continue to expand their presence on these various touchpoints. Equally important is a business’s ability to map out its most valuable customers and construct advertising strategies to reach the right people, at the right time.

Some Topics We’ll Discuss:

  • The path to purchase of the digital age
  • Why audience tools are becoming a necessity
  • Google’s push towards a CLV approach to advertising
  • 4 comprehensive strategies to maximize your digital campaigns