4 Strategies to Optimize Your Digital Touchpoints Using Customer Data


As digital touchpoints continue to grow, the customer path to purchase grows alongside it. It’s imperative that businesses continue to expand their presence on these various touchpoints. Equally important is a business’s ability to map out its most valuable customers and construct advertising strategies to reach the right people, at the right time.

Some Topics We’ll Discuss:

  • The path to purchase of the digital age
  • Why audience tools are becoming a necessity
  • Google’s push towards a CLV approach to advertising
  • 4 comprehensive strategies to maximize your digital campaigns

Infinite Content


2018 Marketing ‘Prerequisites for Success’

The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]