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It’s no secret that consumers are now expecting a more personalized experience. To achieve personalization at scale, marketers need to be able to organize their data and leverage customer insights. Yet, it can become challenging to prioritize the overwhelming amount of data, extract the right customer traits, and then use this information to execute campaigns that will really drive results.
In this webinar, Custora teams up with Bounce Exchange to build your behavioral playbook. We strip it back to understand exactly what a single-customer view is, the benefits of behavioral segmentation and relationship marketing, the best ways to personalize campaigns, and how to effectively move the customer through the funnel.
The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]