Double Your Holiday ROAS With Advanced Segmentation


It’s officially Summer. Yet while everyone else in the northern hemisphere is in frozen-drinks-on-the-beach mode, retail marketers are already planning for the holiday season. And with good reason. The average e-commerce business acquires almost a quarter of its new customers during the holiday season and in 2016, holiday retail sales were up 4% over the prior year.

The retail marketing challenge—how can you improve results in Holiday 2017 with the performance marketing budget that you’ve been given?

In this webinar you’ll learn:

1. How to use predictive customer lifetime value (CLV) and look-alike targeting to dramatically improve your return on ad spend (ROAS)
2. How to spend less on holiday discounting by identifying and targeting low promotionally-sensitive shoppers with non-sale offers.
3. The secret behind creating data-driven personas and how to optimize product assortments in real-time for each persona
4. Advanced segmentation techniques that will help ensure you find the perfect audience for every event this holiday season


Infinite Content


2018 Marketing ‘Prerequisites for Success’

The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]