Webinar

Double Your Holiday ROAS With Advanced Segmentation

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It’s officially Summer. Yet while everyone else in the northern hemisphere is in frozen-drinks-on-the-beach mode, retail marketers are already planning for the holiday season. And with good reason. The average e-commerce business acquires almost a quarter of its new customers during the holiday season and in 2016, holiday retail sales were up 4% over the prior year.

The retail marketing challenge—how can you improve results in Holiday 2017 with the performance marketing budget that you’ve been given?

In this webinar you’ll learn:

1. How to use predictive customer lifetime value (CLV) and look-alike targeting to dramatically improve your return on ad spend (ROAS)
2. How to spend less on holiday discounting by identifying and targeting low promotionally-sensitive shoppers with non-sale offers.
3. The secret behind creating data-driven personas and how to optimize product assortments in real-time for each persona
4. Advanced segmentation techniques that will help ensure you find the perfect audience for every event this holiday season

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