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Customer acquisition has long been an engine of growth for e-commerce retail, especially with the expansion of low-cost digital marketing channels like affiliates and product listing ads. But we’ve reached a tipping point as e-commerce approaches maturity—many brands have seen their cost per acquisition (CPA) going up as retailers saturate digital channels to reach new audiences. At the same time, the return on every new customer acquired is going down, as customers—more price-sensitive than ever—are lured away to low-cost competitors. The way for brands to break the cycle and drive sustainable long-term growth is to focus on acquiring higher-value customers.
Custora customers are getting amazing results when they combine predictive customer insights with Facebook Lookalike audience targeting. Join this podcast with Corey Pierson, Custora’s CEO, as he chats with Marcia Oakes about how Calendars.com is driving over 10x ROI by combining predictive analytics with Facebook’s lookalike targeting.
The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]