Teleflora + Custora: Using CLV to Drive Sustainable Growth


Hosted by Custora + Teleflora

Learn how smart retailers like Teleflora are using customer lifetime value to drive sustainable growth across the customer lifecycle. Teleflora’s Director of Loyalty and Retention, Tommy Lamb, previously held positions at Dermstore, BCBG, and Lucky Brand and will discuss the importance of optimizing the value of the customer base and will then delve into specific case studies.

Watch the webinar to learn about:

  • Why customer lifetime value is the key to sustainable growth
  • Driving CLV at each stage of the customer lifecycle
  • Prioritization across the opportunity landscape
  • Case studies from Teleflora on churn prevention and affinities


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