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Marketers spend so much time worrying about tactical execution, but it’s important to keep the bigger picture in mind. Learn how marketing leaders align their email marketing strategies with broader corporate initiatives. Kelly Goldston and Bryan Elliott will offer insight into their customer-centric growth programs and explain how they establish customer lifecycle marketing strategies, from goal-setting and opportunity prioritization to execution and results. They’ll also reveal the secrets behind their most successful lifecycle campaigns.
The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]